Well, before Marvel vs Capcom 3 was released, I had very little interest in the title. I wasn't looking forward to it at all really. Marvel vs Capcom 2, although very competitive, was a game that was pretty widely known for being a super technical game where you ended up playing about 1 of 6 characters (no offense to MvC2 players, of course). So the entire series didn't appeal to me much at all since I'm known for playing characters that I like over characters that are good most of the time. Because of that, it should be no surprise that I didn't want to play. I did have a few things that swayed me, however. Recently, I put up a post about Thor's taunt in MvC3. That's one of the things that changed my mind completely. The taunt itself wasn't so much a game-changer but I really liked Thor from when I was younger and saw a movie about the Avengers on Cartoon Network. Hearing his booming voice as he swung Mjolnir in front of him brought back a surge of memories and I knew I wanted to break this character in MvC3.
For those of you who haven't seen the movie, here's a short clip. To set it up: The avengers save the day once again but somebody's not being so much of a team player. So they all have to team up to bring down a teammate. The Thor in this movie is called out during early scenes of not actually being Thor and being legitimately insane. His hammer is said to have been created by S.H.I.E.L.D. and gives him Thor-like powers. So basically, this guy is a phony and he still shows people what is really good.
One other small note of interest: Thor's hammer, Mjolnir, is unable to be lifted by someone who isn't worthy to be called Thor. Enjoy the scene ;D I still find some parts hilarious to this day.